I didn't follow the policies of those already in the business. If I had, I would never have made a go of it. Instead, I started out with the determination to make a better nickel chocolate bar than any of my competitors made, and I did so.

I believed that, if I put a chocolate on the market that was better than anyone else was making, or was likely to make, and keep it absolutely uniform in quality, the time would come when the public would appreciate it and buy it.

Business is a matter of human service.

It isn't what you leave your children but how you leave them.

The value of our good is not measured by what it does, but by the amount of good it does to the one concerned.

If we had helped a hundred children it would have all been worthwhile.

Caramels are only a fad. Chocolate is a permanent thing.