I didn't follow the policies of those already in the business. If I had, I would never have made a go of it. Instead, I started out with the determination to make a better nickel chocolate bar than any of my competitors made, and I did so.

Business is a matter of human service.

Young man: Be honest; train yourself for useful work; love God.

One is only happy in proportion as he makes others feel happy and only useful as he contributes his influences for the finer callings in life.

If we had helped a hundred children it would have all been worthwhile.

Caramels are only a fad. Chocolate is a permanent thing.

I believed that, if I put a chocolate on the market that was better than anyone else was making, or was likely to make, and keep it absolutely uniform in quality, the time would come when the public would appreciate it and buy it.