I believed that, if I put a chocolate on the market that was better than anyone else was making, or was likely to make, and keep it absolutely uniform in quality, the time would come when the public would appreciate it and buy it.

Caramels are only a fad. Chocolate is a permanent thing.

Business is a matter of human service.

Give them quality. That's the best kind of advertising.

It isn't what you leave your children but how you leave them.

If we had helped a hundred children it would have all been worthwhile.

I didn't follow the policies of those already in the business. If I had, I would never have made a go of it. Instead, I started out with the determination to make a better nickel chocolate bar than any of my competitors made, and I did so.