Fear is not a motivating factor. You might be able to get a little bit more out of someone in the short term, but you will completely erode your business and your culture in the long term. You're going to lose all your good people. You're not going to have people tell you the truth, and it becomes the tradition.
Mindy GrossmanThe model of getting the consumer to come to you is old, and the new model is how can you get to the consumer on their terms, in ways they want to engage in. How people are choosing to interface with content is very different. You’ve got to marry different platforms.
Mindy GrossmanI spend all day thinking of shopping. I love the thrill of finding that wonderful, perfect thing, the feeling of your heart racing because it's so right.
Mindy GrossmanContent is power in today's world, and if you can own that content, create it and make interaction more of an experience than a transaction, you create a different kind of loyalty.
Mindy Grossman