I'm a love-it-or-hate-it person. I don't waffle.

Content is power in today's world, and if you can own that content, create it and make interaction more of an experience than a transaction, you create a different kind of loyalty.

I never want anything to be too predictable.

Fear is not a motivating factor. You might be able to get a little bit more out of someone in the short term, but you will completely erode your business and your culture in the long term. You're going to lose all your good people. You're not going to have people tell you the truth, and it becomes the tradition.

I believe in accessibility. I believe in honesty and a culture that supports that. And you can't have that if you're not open to receiving feedback.

I love hidden things. When you buy something with quality, you like the inside to be as beautiful as the outside. Nobody's going to see it, but you know it's there.

I've not been afraid to take risks, be resolute and passionate about purpose, and inspire people to do things that maybe they thought weren't possible.