The fashion industry is all about storytelling and craftsmanship. Sustainability adds value because it makes that backstory even more impactful.
Miroslava DumaI was born in Siberia, which supplies nearly 80 percent of Russia's oil and natural gas resources, so I've always been aware of how big a pollutant that industry is. But it was a huge wake-up call to learn that the fashion industry is the second-largest polluter after oil.
Miroslava DumaI've always been proud to work in the fashion world, but when I discovered how much pollution the apparel industry is responsible for - nearly 10 percent of global carbon emissions - I was shocked. I think it's really embarrassing for every one of us involved in the process.
Miroslava Duma