At the time, I used to say, "We should market this like Everybody Loves Raymond. It's just a guy dealing with his family." Instead, it was irresistible to show all these funny people. So, I actually think this could be more inviting to a new audience because they can just watch one character, find out what's going on in his life, and then meet another character and find out what's going on in her life, and then see how it intersects the other one.
Mitchell HurwitzThanks to the critics and thanks to the Emmys, we got all sorts of great reviews and notices and awards, at the start. Part of it is that it's great fortune to have something to live up to, but as creative people, we all have to just put that aside and go forward, make the best product we can, have as joyous of an experience as we can, and really remember that the spirit of this was to surprise the fans with something that they didn't see coming.
Mitchell HurwitzOne of the challenges of the show has always been trying to be surprising, and that was easy to do when nobody was watching it. Now that people have started watching it, they get ahead of us. We've all started really guarding the material, just to make it fun for the audience.
Mitchell HurwitzThe people that always impress me are the ones that are curious about what they're going to do next.
Mitchell HurwitzOne of the great things about TV is the story to tell can be very internal and really character-based.
Mitchell HurwitzThere were a couple times when we started working out the stories - and I was doing this with Jim Vallely and our friend Dean Lorey, who was on the show originally - and we were working on a movie. There would be some fan fiction things that would scoop us. It happened a couple times, where I thought, "Well, we can't do that!"
Mitchell Hurwitz