At the time, I used to say, "We should market this like Everybody Loves Raymond. It's just a guy dealing with his family." Instead, it was irresistible to show all these funny people. So, I actually think this could be more inviting to a new audience because they can just watch one character, find out what's going on in his life, and then meet another character and find out what's going on in her life, and then see how it intersects the other one.
Mitchell HurwitzI've never had a working relationship like I have with them. I developed a lot of the design of this show with them. That conversation was about, "What are your needs? What are you looking for? Will this work for you guys? Will a show work where you've got one episode per character?" They really were a creative partner.
Mitchell HurwitzNetflix will know everything. Netflix will know when a person stops watching it. They have all of their algorithms and will know that this person watched five minutes of a show and then stopped. They can tell by the behavior and the time of day that they are going to come back to it, based on their history.
Mitchell HurwitzThanks to the critics and thanks to the Emmys, we got all sorts of great reviews and notices and awards, at the start. Part of it is that it's great fortune to have something to live up to, but as creative people, we all have to just put that aside and go forward, make the best product we can, have as joyous of an experience as we can, and really remember that the spirit of this was to surprise the fans with something that they didn't see coming.
Mitchell HurwitzIf you've got a restaurant, you definitely want the line to be out the door the first night, but you're more interested in people continuing to come to the restaurant. And that's their outlook, a little bit. I think it allows for more creativity, in the process. It allows people to make interesting programming that maybe wouldn't have a place on broadcast networks, if you were just counting people.
Mitchell HurwitzI don't know how that budget would have been worked out, but that was the initial idea. Obviously, we couldn't have had a show with nine expensive actors in it. It was very nice that they were even interested in doing that. But, I was so proud of what we'd done that I couldn't think of a compelling reason to do a lesser version of it.
Mitchell HurwitzIt's very easy I think when you're a creative person to wait for the right thing and to start getting self-conscious about how you are going to express what you do and what's special about you. I would say in general, a lot of times the answer is that you just dive into something and you find your own voice through that process.
Mitchell Hurwitz