Netflix will know everything. Netflix will know when a person stops watching it. They have all of their algorithms and will know that this person watched five minutes of a show and then stopped. They can tell by the behavior and the time of day that they are going to come back to it, based on their history.
Mitchell HurwitzWell, at the time, you have to remember that we were not successful. The Showtime offer, as it was presented to me, was half the money for half the show. I was not interested, at that point, in doing a smaller cast and a more simplified Arrested Development.
Mitchell HurwitzI remember being asked when I was in high school what do I want to do when I grow up and the answer is so indicative - I would like to have been a successful playwright.
Mitchell HurwitzI joked recently that I thought 30 seconds a day for three years would be the best way to enjoy it, and I'm going to stand by that statement.
Mitchell HurwitzI think it actually makes more sense for a new audience than the old show did because we're focusing on one character at a time. It's all conjecture why somebody didn't watch, but one of the theories was that there was just so much information, even in the trailers and promos, of all these different people.
Mitchell HurwitzThe people that always impress me are the ones that are curious about what they're going to do next.
Mitchell HurwitzCharacter is what someone does, much more than who they are. I can be sarcastic or I can be fearful, but it doesn't really matter until there's a story - until someone comes in and holds us hostage.
Mitchell HurwitzI have this identity for myself as a writer and the only thing that can happen is that I chip away from it.
Mitchell HurwitzI always liked magic. I was always embarrassed by liking magic because I liked the fact that they're just lying.
Mitchell HurwitzAt the time, I used to say, "We should market this like Everybody Loves Raymond. It's just a guy dealing with his family." Instead, it was irresistible to show all these funny people. So, I actually think this could be more inviting to a new audience because they can just watch one character, find out what's going on in his life, and then meet another character and find out what's going on in her life, and then see how it intersects the other one.
Mitchell HurwitzI hope to take advantage of the Netflix organism and see if there are ways to get in new material and see if there are ways to do deleted scenes.
Mitchell HurwitzThere are elements of that, where you'll see a scene again and you'll recognize it, but I wouldn't say it's got one conceit like that, at all. It definitely has those jokes, but it would be wrong to say this is a show where, every time you see it, you see a new angle.
Mitchell HurwitzThe more constraints I have, the more opportunities I have to be creative to fix those constraints.
Mitchell HurwitzOne of the things I liked about bringing this show back was that it gives people something to look forward to. In doing the show, I was very aware that some people will watch it all in one night, but there is enough that it will be fun to re-watch. Hopefully, people will be laughing a lot.
Mitchell HurwitzWhat you'll gain is the macro story. You'll get a good command of that. And what you might lose is some of the fun of it.
Mitchell HurwitzI think that timing is everything. At first, it was too soon. And then, the time was right, but I was busy with other things, and the cast was busy with other things. By the time we sat down to work on the movie, enough time had passed that suddenly a different story emerged.
Mitchell HurwitzI don't know how that budget would have been worked out, but that was the initial idea. Obviously, we couldn't have had a show with nine expensive actors in it. It was very nice that they were even interested in doing that. But, I was so proud of what we'd done that I couldn't think of a compelling reason to do a lesser version of it.
Mitchell HurwitzI had a cookie business there, with my brother, when we were growing up, called the Chip Yard, and that became the inspiration for the banana stand. My father said that he wanted us to develop a work ethic, so we'd sit there selling cookies, all day.
Mitchell HurwitzThe form came out of the function because it is for the audience that already knows the show, while hoping to get a new audience, too.
Mitchell HurwitzPeople have outs for numbers of episodes, usually, written into their contract. Some studios will say, "We're going to let Julia Louis-Dreyfus off of Veep to do three episodes, but not three episodes of the same show." But, that's all business affairs, so I'm talking over my head here.
Mitchell HurwitzThere's a lot that you can do in television that you can't do with a film, theoretically. At the time, the only possibility was to do a movie.
Mitchell HurwitzWe figured the interesting question for them is, "Where has the family been since 2006, since the last time we saw them?" So, part of the time, we had to spend answering that question. Then, inevitably, it goes up to a point of crisis, in everyone's show. There was just no getting around that it was about 2006-2012.
Mitchell HurwitzWe will be looking at things like the confluence of a scene, and we still have all these creative decisions to make. In general, we're going to just try to make these under a half-hour. We're going to try to take that kind of cable TV comedy model.
Mitchell HurwitzMy knee-jerk is that it is comedy and, if you watch them all back-to-back, you will gain something and you will lose something.
Mitchell HurwitzFor the most part you are dealing with jealousy, you are dealing with love, you're dealing with hatred, you are dealing with revenge and all of these sort of classic things.
Mitchell HurwitzThanks to the critics and thanks to the Emmys, we got all sorts of great reviews and notices and awards, at the start. Part of it is that it's great fortune to have something to live up to, but as creative people, we all have to just put that aside and go forward, make the best product we can, have as joyous of an experience as we can, and really remember that the spirit of this was to surprise the fans with something that they didn't see coming.
Mitchell HurwitzViolence has not really been an issue. Even in my wildest hopes, I wasn't trying to get violence in.
Mitchell HurwitzI always feel funny when I don't reveal things, especially to you [the press], who have supported us so much and are really the big reason we're here. But, we hold back information about the plot because we want to reward the fans for sticking with us, and that's so much fun. That's the funnest part of it.
Mitchell HurwitzEven on the old show, we would maybe not all be in the scene. Sometimes there would be a penthouse scene and everyone would get together. But, even in that context, it would be because somebody was missing.
Mitchell HurwitzEverybody keeps falling back to the same patterns without doing too much dramaturgy.
Mitchell HurwitzBut, you have to watch them in order. That's very important because, as it turns out, stories have to be told in order. It's like reading a novel. There are times when it's tiring. And then, you get hooked and it's a page-turner, and you really want to keep reading. I do think there will be some fatigue that sets in.
Mitchell HurwitzThere was so much talk about the movie and we thought, "Wouldn't it be great to still do the movie, but to give everybody this thing they didn't see coming?" Even with the number of episodes, it was reported that there was going to be 10 episodes, and then there was talk about adding more.
Mitchell HurwitzAs somebody who wanted to be creative, growing up, I remember always thinking that the thing I had going against me was Orange County because it seemed like all of the comedy was coming out of New York, and it still is, to a certain extent.
Mitchell HurwitzWriters need restrictions. If somebody just says, "Hey, do you want to write a novel, or an article, or a movie, or a short story, you get shut down."
Mitchell HurwitzI've never had a working relationship like I have with them. I developed a lot of the design of this show with them. That conversation was about, "What are your needs? What are you looking for? Will this work for you guys? Will a show work where you've got one episode per character?" They really were a creative partner.
Mitchell HurwitzThey say to just write about what's happening in your backyard because that's where you find the most creativity. It's in the DNA of the show. There's no question.
Mitchell HurwitzI think of there being two conditions that creative people go through. I think it's fear and curiosity.
Mitchell HurwitzChance favors the well prepared. The more stuff you throw in, the more chances you have of looking like, 'I did that.'
Mitchell HurwitzTelevision is a very writer-driven business, and it's one of the few parts of entertainment where writers are treated with respect, only because they need you. If they didn't have to treat you with respect, they would be happy to dismiss you.
Mitchell HurwitzThere were a couple times when we started working out the stories - and I was doing this with Jim Vallely and our friend Dean Lorey, who was on the show originally - and we were working on a movie. There would be some fan fiction things that would scoop us. It happened a couple times, where I thought, "Well, we can't do that!"
Mitchell HurwitzThe revolution is here. It's established that Netflix is a place where you can get premium content. It's a whole new world. It's very interesting. We'll be discovering it together. It's going to be interesting because they don't have a lot to compare it to.
Mitchell HurwitzWe started gearing our content more to what makes us laugh and stories we wanted to tell, and we had to decide, early on, to not be precious about it.
Mitchell HurwitzI could vomit, right this moment. I literally could vomit on cue. Yes. Here's the truth of that. We didn't have a big audience, obviously, when we made the show. Very early on, we made a decision that we were going to try to give the fans and the people that were loyal to us something that they felt was special.
Mitchell Hurwitz