Because of the Prada name, I can do things that people normally would not care about in the culture. I can have an exhibit by some forgotten artist who I love, and because it's Prada, people will come see it.

The content could be done anyplace, but the real invention is the architecture. The architecture is the only work that really defines a new way of doing things. I think this point is fundamental.

This is an example of hypocrisy

I hate the idea that you shouldn't wear something just because you're a certain age.

The only way to do something in depth is to work hard.

I suppose I felt guilty not to be doing something more important, more political. So in a way I am trying to use the company for these other activities.

It's still feminine, but not in a romantic way. It's all about masculine and feminine, and being strong.