I am interested in communicating with the world by selling to many people.

I have to say that my husband and my children are so tough, there really is no space for pretension.

Ugly is attractive, ugly is exciting. Maybe because it is newer. The investigation of ugliness is, to me, more interesting than the bourgeois idea of beauty. And why? Because ugly is human.

Nostalgia is a very complicated subject for me. I'm attracted by nostalgia but I refuse it intellectually.

Because of the Prada name, I can do things that people normally would not care about in the culture. I can have an exhibit by some forgotten artist who I love, and because it's Prada, people will come see it.

What people sometimes interpret as quirky is my attempt to subvert the concept of luxury by introducing elements that are considered ordinary or commonplace.

Women often don't want to admit that they like fashion. And yet fashion enthralls everyone, from the taxi driver to the mega-intellectual. I have often asked myself why this is. I don't know the answer.