I do what I think is right.

Fashion is instant language.

It's horrible when people are only interested in buying labels, because it doesn't bring them the happiness they think it will.

I want to make clothes that are beautiful of course, but also clothes that are interesting and considered and intelligent and not out of place.

I like the irony in my work.

Because of the Prada name, I can do things that people normally would not care about in the culture. I can have an exhibit by some forgotten artist who I love, and because it's Prada, people will come see it.

I love uniforms because they allow you to hide. No one knows what you are thinking, so it's a very appropriate and correct way to be yourself.