When you want to do something that is challenging or interesting or new, you never find the place. All the places are obvious or old or generic. And so you realize that the role of architecture is fundamental.
Miuccia PradaCraziness in a shoe is great - you can have much more freedom, you can exaggerate and it doesn't feel stupid. But to have too much craziness near your face, that would just feel weird.
Miuccia Prada