When you want to do something that is challenging or interesting or new, you never find the place. All the places are obvious or old or generic. And so you realize that the role of architecture is fundamental.

It's what I say all the time to my girls in the office here: The more they dress for sex, the less they will have love or sex.

You need to have dignity towards how you are, how you dress, how you behave. Very important.

Nostalgia is a very complicated subject for me. I'm attracted by nostalgia but I refuse it intellectually.

Seduction is a matter of feelings and people opening themselves. I don't think it's something tricky - it's being human. And everybody is seduced by something different.

Fashion is instant language.

You want to be understood by the sophisticated few but you also have to be more loud somehow, otherwise your message doesn't go through.