Now, I'm not saying I'm fashionable, but there are sociological interests that matter to me, things that are theoretical, political, intellectual and also concerned with vanity and beauty that we all think about but that I try to mix up and translate into fashion.

Craziness in a shoe is great - you can have much more freedom, you can exaggerate and it doesn't feel stupid. But to have too much craziness near your face, that would just feel weird.

You need to have dignity towards how you are, how you dress, how you behave. Very important.

Seduction is a matter of feelings and people opening themselves. I don't think it's something tricky - it's being human. And everybody is seduced by something different.

I’ve never wanted to be called an artist. The term itself seems old-fashioned. It’s a term that does not relate to modern times. And it’s too confining. What I love about fashion is its accessibility and its democracy. Everyone wears it, and everyone relates to it.

Because of the Prada name, I can do things that people normally would not care about in the culture. I can have an exhibit by some forgotten artist who I love, and because it's Prada, people will come see it.

I want to make clothes that are beautiful of course, but also clothes that are interesting and considered and intelligent and not out of place.