I once tried to make lace - which has been a great obsession of women - unsexy. And I achieved it.
Seduction is a matter of feelings and people opening themselves. I don't think it's something tricky - it's being human. And everybody is seduced by something different.
We will always buy clothes because they let us live our dreams.
I like the irony in my work.
With women, the more unhappy they are, the more undressed they are.
I always loved aesthetics. Not particularly fashion, but an idea of beauty.