The only way to do something in depth is to work hard. The moment you start being in love with what you're doing, and thinking it's beautiful or rich, then you're in danger.
Miuccia PradaIf I have done anything, it is to make ugly appealing. In fact, most of my work is concerned with destroyingโor at least deconstructingโconventional ideas of beauty, of the generic appeal of the beautiful, glamorous, bourgeois woman. Fashion fosters clichรฉs of beauty, but I want to tear them apart.
Miuccia Prada