Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.

I am at a stage in my life where I want to only do thing that I love. I only want to do things that make me happy. Making money is important, but it's not my ultimate driver.

Intuition, if you are fashion designer is really the key to everything. I just really have a feeling it's the right moment in time to create a new business model. Obviously I have facts and figures that could back that up. It isn't a gamble; it's a calculated risk.

Most brands that are called luxury brands today are not true luxury brands. The globalization of fashion and luxury means you now find the same luxury brands in every city. The stores look the same, the products are the same. It is still a very good quality product but it is now readily available to everyone. It's a kind of mass luxury.

The success factor is a combination of intuition and honestly, it's mostly only intuition. A design business is inherently dependent upon the intuition of its chief designer. Luckily I have a track record that if you show me five pairs of shoes I will almost always pick the one pair that will sell the best. It's just a gift I have for mass taste - a link with what people want in a certain moment in time.