Central to Jungian psychology is the concept of "individuation," the process whereby a person discovers and evolves his Self, as opposed to his ego. The ego is a persona, a mask created and demanded by everyday social interaction, and, as such, it constitutes the center of our conscious life, our understanding of ourselves through the eyes of others. The Self, on the other hand, is our true center, our awareness of ourselves without outside interference, and it is developed by bringing the conscious and unconscious parts of our minds into harmony.
Morris Berman...there are two (inter alia) two ways of ruining a society - namely, letting the market "be the sole director of the fate of human beings," and allowing technology to permeate every aspect of our lives. In the United States, both of these developments have converged, creating a huge chasm between rich and poor and pushing us over the edge into a kind of antisociety... While these developments have been widely hailed as the dawn of a golden age, the likelihood is that they actually amount to a death knell, the beginning of the end of the American empire.
Morris Berman