I think that my relationship with Ralph Lauren has given me a lot of recognition; the photo is everywhere. You open a magazine and there's a photo of me in a fragrance ad. I think that brought me recognition and made me be able to talk more about the sport of polo. I think it has done a lot of great things for the sport.
Nacho FiguerasWhen polo is used as a platform to give back, then it becomes much more beautiful, I think.
Nacho FiguerasI started playing polo when I was nine years old. I'm from Argentina, so in Argentina polo is more of a common thing. We have a lot of horses and a polo tradition and it's something that goes from generation to generation.
Nacho FiguerasIn the beggining of I was getting all this feedback from people saying, "What are you doing? What is this?" But I thought to myself, "This is a great opportunity. This is a perfect bridge to help me achieve my dream and my vision of polo becoming a bigger, more visible sport." So I used the money that I was getting from modeling to buy better horses and to become a better player. So I really believed that if I could elevate my game and show that I was serious about it, then the work I was doing with Ralph Lauren would become that bridge that I was looking for to take the sport further.
Nacho FiguerasA friend of mine had this idea a few years ago. We thought it would be a great way to promote the sport and to put polo in front of a lot more people in an unexpected place: the romance novel. There's a lot of people that care about those kinds of stories, especially women, and it would help people to know what the polo life is all about. It's not just what you see in the newspapers or on Pretty Woman. There's a lot more to it: the time spent in the barn, how much we love the horses, the relationship with the horses and with the family, etc.
Nacho Figueras