The audience does not need to tune themselves to you - you need to tune your message to fit them. Skilled presenting requires you to understand their hearts and minds and create a message to resonate with what's already there. Your audience will be significantly moved if you send a message that is tuned to their needs and desires. They might even quiver with enthusiasm and act in concert to create beautiful results.

Spending energy to understand the audience and carefully crafting a message that resonates with them means making a commitment of time and discipline to the process.

If you feel tempted to use a picture of two hands shaking in front of a globe, put the pencil down, step away from the desk, and think about taking a vacation or investigating aromatherapy.

Structure is what makes communication hang together. It's like the rails that a train runs on. Without them, things wouldn't move very far. If you only have time to do one thing in your presentation, make sure it has a clear and identifiable structure. Without this, you'll have no credibility. Once you've organized your ideas, if you step back and look at it, many times we've organized topics. We've strung together a structure with organized topics. At this point, change your topics into messages.

Personal stories are the emotional glue that connects your audience to your message.

Sometimes all it takes is a kind word of encouragement to get your heroes back on the right path.

When ideas are communicated effectively, people follow and change.