Give a cold shoulder to cold callers. Never invest in anything based on a phone call from someone you don't know or whose office is a post office box.

If you're uncomfortable with your financial advisor, it's probably with good reason.

Sell before the holidays. Stock prices tend to rise on the last trading day before major holidays.

Bulls make money and bears make money, but pigs seldom do. When a stock or mutual fund is up 30%, sell one-quarter of your position.

Bet on black. Buy low-debt or no-debt companies. When the economy is in trouble, these companies usually have enough cash on hand to stay out of trouble. And they seldom need to borrow when interest rates are high.

Never call your broker on Monday. Out of courtesy and common sense, wait until Tuesday. A good broker is focused on the opening of the market - at home and around the world - and on getting back into a business frame of mind after the weekend.

The higher the yield, the higher the risk. A high yield is designed to attract investors. An outrageously high yield attracts fools.