Teens look at cause-related efforts with some scrutiny. They know they are often a target market, but it has to make sense to them.
Nancy LublinDo-gooders are easily overlooked. We're supposed to be soft, touchy-feely types, who wear Birkenstocks, compost everything, and write poetry by candlelight.
Nancy LublinI kind of think I have the best job in America. I work with amazing people who challenge me daily. My job as a memeber of DoSomething.org is never boring. I'm constantly learning. And we laugh a lot.
Nancy LublinWe're finding [texting] 11 times more powerful than email [for communicating with kids].
Nancy Lublin