For a long time, the for-profit world has told us in the not-for-profit sector to behave more like businesses.

Many think kids have lots of time and few responsibilities. And that's just not true. They are stressed and under pressure.

I believe in helping young people rock causes they care about because I was one of those young people... a long time ago.

Entrepreneurship is the very back bone of our country and what makes us great - we are a nation of founders.

Teens look at cause-related efforts with some scrutiny. They know they are often a target market, but it has to make sense to them.

Commit yourself to an organization or cause that genuinely fires you up.

We're finding [texting] 11 times more powerful than email [for communicating with kids].