Many think kids have lots of time and few responsibilities. And that's just not true. They are stressed and under pressure.
Nancy LublinTeens look at cause-related efforts with some scrutiny. They know they are often a target market, but it has to make sense to them.
Nancy LublinDoSomething.org believes you don't have to wait to be Bono or Bill Gates to make a difference. Teens are super creative and passionate. We're unlocking that power by leveraging pop culture and communications technologies to get kids to do great stuff offline.
Nancy Lublin