Teens look at cause-related efforts with some scrutiny. They know they are often a target market, but it has to make sense to them.
Nancy LublinMany think kids have lots of time and few responsibilities. And that's just not true. They are stressed and under pressure.
Nancy LublinI love an underdog. No, I don't necessarily mean the cartoon. I mean like David, as in Goliath, or the Bears, as in The Bad News Bears.
Nancy LublinThe parents in the room know that texting is actually the best way to communicate with your kids. It might be the only way to communicate with your kids.
Nancy Lublin