We're finding [texting] 11 times more powerful than email [for communicating with kids].

I don't run a non-profit. There are lots of non-profits in America - in Detroit, parts of Wall Street, etc. I run a not for profit. We're a business. The only difference is that instead of selling soap or sneakers, we sell hope and leadership.

Commit yourself to an organization or cause that genuinely fires you up.

Social change isn't something you should do just to help pad a resume. Follow your passion.

DoSomething.org believes you don't have to wait to be Bono or Bill Gates to make a difference. Teens are super creative and passionate. We're unlocking that power by leveraging pop culture and communications technologies to get kids to do great stuff offline.

Teens look at cause-related efforts with some scrutiny. They know they are often a target market, but it has to make sense to them.

We're finding [texting] 11 times more powerful than email [for communicating with kids].