The reason why nothing sticks to Trump - or very little sticks to Trump - is that Trump created his brand idea that has to do with being the guy who gets away from it. It's this ultimate power through wealth and this dream that represents in an age of tremendous economic precariousness and constrained options for so many people - that watching Trump be able to do whatever he wants to whoever he wants is this obvious vicarious kind of thrill for a certain demographic.
Naomi KleinA lot of people voted for Trump because of the promises he made around jobs. And so it's a failed political strategy if the goal actually is to get Trump impeached. Trump's not going to get impeached if he's still useful to the Republican party, and the only thing that makes him not useful to the Republican party is if his base turns on him. And that's not going to happen over Russia. That's going to happen over economic betrayal. But that's not going to happen if no one knows that it's happening.
Naomi KleinMy favorite sign here says, "I care about you." In a culture that trains people to avoid each other's gaze, to say, "Let them die," that is a deeply radical statement.
Naomi KleinThe deeper message that is resonating with people is that it is possible to build. It is possible to invest in people; it is possible to invest in green infrastructure; it's possible to change.
Naomi KleinOur problem is that the climate crisis hatched in our laps at a moment in history when political and social conditions were uniquely hostile to a problem of this nature and magnitude-that moment being the tail end of the go-go '80s, the blastoff point for the crusade to spread deregulated capitalism around the world. Climate change is a collective problem demanding collective action the likes of which humanity has never actually accomplished. Yet it entered mainstream consciousness in the midst of an ideological war being waged on the very idea of the collective sphere.
Naomi KleinI see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.
Naomi Klein