The reason why nothing sticks to Trump - or very little sticks to Trump - is that Trump created his brand idea that has to do with being the guy who gets away from it. It's this ultimate power through wealth and this dream that represents in an age of tremendous economic precariousness and constrained options for so many people - that watching Trump be able to do whatever he wants to whoever he wants is this obvious vicarious kind of thrill for a certain demographic.

Thing that we wanted to do was redefine what a green job was, what a climate job was. We said: "Wait a minute. There's all these people out there who are doing low-carbon work." It's not just guys in hard hats putting up solar panels. Teaching is low carbon. Caring for the sick is low carbon. Daycare is a green workplace. Overwhelmingly, this is work that is done by women, overwhelmingly women of color, on the frontlines of austerity clawbacks.

If enough of us stop looking away and decide that climate change is a crisis worthy of Marshall Plan levels of response, then it will become one.

I do think that at this moment in late capitalism it is easier in our minds to imagine raising Florida 30 feet to escape the rising seas than it is to regulate capitalism to make it serve human beings.

In pragmatic terms, our challenge is less to save the earth from ourselves and more to save ourselves from an earth that, if pushed too far, has ample power to rock, burn, and shake us off completely.

I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.

There are lots of incredible people who are working in very flawed structures that are designed to keep us apart, so we're going to have to figure this out. The first stage is just talking about it openly: We are all working within structures where there is a disincentive to do what we most need to do, which is come together. I don't know what the answer is but I definitely think that that first stage is just being honest about it and trying to speak about it in a way that is not just accusatory.