The reason why nothing sticks to Trump - or very little sticks to Trump - is that Trump created his brand idea that has to do with being the guy who gets away from it. It's this ultimate power through wealth and this dream that represents in an age of tremendous economic precariousness and constrained options for so many people - that watching Trump be able to do whatever he wants to whoever he wants is this obvious vicarious kind of thrill for a certain demographic.

Thing that we wanted to do was redefine what a green job was, what a climate job was. We said: "Wait a minute. There's all these people out there who are doing low-carbon work." It's not just guys in hard hats putting up solar panels. Teaching is low carbon. Caring for the sick is low carbon. Daycare is a green workplace. Overwhelmingly, this is work that is done by women, overwhelmingly women of color, on the frontlines of austerity clawbacks.

Our problem is that the climate crisis hatched in our laps at a moment in history when political and social conditions were uniquely hostile to a problem of this nature and magnitude-that moment being the tail end of the go-go '80s, the blastoff point for the crusade to spread deregulated capitalism around the world. Climate change is a collective problem demanding collective action the likes of which humanity has never actually accomplished. Yet it entered mainstream consciousness in the midst of an ideological war being waged on the very idea of the collective sphere.

There is plenty of room to make a profit in a zero-carbon economy; but the profit motive is not going to be the midwife for that great transformation.

So if the meaning of the Trump brand is being the ultimate boss who has the power because he's so rich, the way you undermine that brand is by making him look like a puppet, and by showing that while he's playing gold and admiring his properties, it's actually other people making the key decisions and he doesn't really know what's going on.

When Nike says, just do it, that's a message of empowerment. Why aren't the rest of us speaking to young people in a voice of inspiration?

I am convinced that climate change represents a historic opportunity on an even greater scale.