I see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.
Naomi KleinWith most electronic music I hear now, the things I like will be the things that have soul. It has to have a feeling in it, where it feels warm, or feels epic. I like to play with that in my music as well, there will always be a piano chord or something underneath it to make you feel at home. I always try and make sure even with vocals and layering that you still feel like you know me, no matter whether you're into grime or hip hop.
Naomi KleinEither greed belongs in a war zone, or it doesn't. You can't unleash it in the name of sparking an economic boom and then be shocked when Halliburton overcharges for everything from towels to gas, when Parsons' sub, sub, sub-contractor builds a police academy where the pipes drip raw sewage on the heads of army cadets and where Blackwater investigates itself and finds it acted honorably. That's just corporations doing what they do and Iraq is a privatized war zone so that's what you get. Build a frontier, you get cowboys and robber barons.
Naomi KleinAnd if there is one thing we can be sure of, itโs that extreme weather events like Superstorm Sandy, Typhoon Haiyan in the Philippines, and the British floodsโdisasters that, combined, pummeled coastlines beyond recognition, ravaged millions of homes, and killed many thousandsโare going to keep coming.
Naomi KleinAnd that is what is behind the abrupt rise in climate change denial among hardcore conservatives: they have come to understand that as soon as they admit that climate change is real, they will lose the central ideological battle of our timeโwhether we need to plan and manage our societies to reflect our goals and values, or whether that task can be left to the magic of the market.
Naomi KleinTrump's act of construction is not building a building. It is building the meaning of the name "Trump." Because his revenue really comes from selling his name to people who do actually build things. They pay enormous sums of money for the supposed privilege of being associated with the name Trump or the name Ivanka, because of that image construction. That's why it seemed like a good idea for Trump to run for president in the first place.
Naomi Klein