There are lots of incredible people who are working in very flawed structures that are designed to keep us apart, so we're going to have to figure this out. The first stage is just talking about it openly: We are all working within structures where there is a disincentive to do what we most need to do, which is come together. I don't know what the answer is but I definitely think that that first stage is just being honest about it and trying to speak about it in a way that is not just accusatory.
Naomi KleinTrump's act of construction is not building a building. It is building the meaning of the name "Trump." Because his revenue really comes from selling his name to people who do actually build things. They pay enormous sums of money for the supposed privilege of being associated with the name Trump or the name Ivanka, because of that image construction. That's why it seemed like a good idea for Trump to run for president in the first place.
Naomi KleinThing that we wanted to do was redefine what a green job was, what a climate job was. We said: "Wait a minute. There's all these people out there who are doing low-carbon work." It's not just guys in hard hats putting up solar panels. Teaching is low carbon. Caring for the sick is low carbon. Daycare is a green workplace. Overwhelmingly, this is work that is done by women, overwhelmingly women of color, on the frontlines of austerity clawbacks.
Naomi KleinI see The Gap ads as being a great example of how branding has changed. Those Gap campaigns are pop culture. They've been incredibly powerful. They have had the kind of effect on culture that a hit band has. Just look at The Gap's Khaki swing ads, which were music videos. They had this tremendous impact on the industry - suddenly everything started looking like Gap ads and it became difficult to know who was co-opting whom and who was creating culture.
Naomi KleinIf enough of us stop looking away and decide that climate change is a crisis worthy of Marshall Plan levels of response, then it will become one.
Naomi KleinIn a world where profit is consistently put before both people and the planet, climate economics has everything to do with ethics and morality.
Naomi KleinIt's CNN who really should hold Trump accountable. And because they are trading the short-term fix of increased ratings by focusing on Trump drama - and I'm not saying they shouldn't cover the Russian investigations, of course they should - but the blanket coverage, it's not about news values. It is about ratings. And it comes at a tremendous cost because Trump supporters are fully defended against this. As far as they're concerned, this is a vast conspiracy, it's fake news, it doesn't impact their daily lives, it makes them see Trump as a victim, which he wants to be seen as.
Naomi Klein