What we have been living for three decades is frontier capitalism, with the frontier constantly shifting location from crisis to crisis, moving on as soon as the law catches up.

It doesn't have the ability to think rationally this economic model. It thinks like a drug addict: 'Where can I get my next fix?' It doesn't learn wisely. Any kind of measure of natural wisdom would be: you make a mistake, you correct it the next time around. But a drug addict feels terrible... and then says: 'I want more'. Unfortunately we have an economic model that thinks like a crack addict.

This same economic system, based on short-term growth and endless profits is also the reason for pretty much everything else that is lousy in our society, from private prisons to Fox News. What I'm arguing is that, in fact, what we've been told is a lie.

It has no denim-toned house paint. Levi makes what is essentially a commodity: blue jeans. Its ads may evoke rugged outdoorsmanship, but Levi hasn't promoted any particular life style to sell other products.

The world now has a new kind of hero, one who listens more than speaks, who preaches in riddles not in certainties, a leader who doesn't show his face, who says his mask is really a mirror. And in the Zapatistas, we have not one dream of a revolution, but a dreaming revolution.

It's certainly something we haven't seen before in terms of a fully commercial global brand - really a family of brands - not just Trump but also Ivanka, who has a sub-brand. We've never seen this before. We've had presidents in financial conflicts of interest before, but this phenomenon where a sitting president image avatar is out there selling golf courses and condominiums, even as he is in office and having the value of his personal brand inflated dramatically by fact of his being president, is new territory.

Anybody who claims that they know where this whole thing is all going is just lying.