Spokespeople sell women the Iron Maiden and name her "Health": if public discourse were really concerned with women's health, it would turn angrily upon this aspect of the beauty myth.
Naomi WolfCosmetic surgery processes the bodies of woman-made women, who make up the vast majority of its patient pool, into man-made women.
Naomi WolfKim Kardashian's marriage to Kris Humphries famously lasted 72 days, and was reported in the tabloids as being all about the big bucks paid by magazines for the bridal photos: it is a spectacle of a bride-to-be as entrepreneur, not as romantic heroine; the groom, in this scenario, is nothing but a prop.
Naomi WolfWomen are mere "beauties" in men's culture so that culture can be kept male. When women in culture show character, they are not desirable, as opposed to the desirable, artless ingenue.
Naomi WolfIs the beauty myth good to men? It hurts them by teaching them how to avoid loving women. It prevents men from actually seeing women. It does not, contrary to its own professed ideology, stimulate and gratify sexual longing. In suggesting a vision in place of a woman, it has a numbing effect, reducing all senses but the visual, and impairing even that.
Naomi Wolf