If the whole world is a battlefield, then the United States is also a battlefield.

Health makes good propaganda.

For I conclude that the enemy is not lipstick, but guilt itself; that we deserve lipstick, if we want it, AND free speech; we deserve to be sexual AND serious--or whatever we please; we are entitled to wear cowboy boots to our own revolution.

As soon as a woman's primary social value could no longer be defined as the attainment of virtuous domesticity, the beauty myth redefined it as the attainment of virtuous beauty. It did so to substitute both a new consumer imperative and a new justification for economic unfairness in the workplace where the old ones had lost their hold over newly liberated women.

When [beauty pornography is] aimed at men, its effect is to keep them from finding peace in sexual love. The fleeting chimera of the airbrushed centerfold, always receding before him, keeps the man destabilized in pursuit, unable to focus on the beauty of the woman--known, marked, lined, familiar—-who hands him the paper every morning.

I don't think we've got the concept in the West that male desire degrades men. Or that if men become sexually active, they become debased in some way, or slutty. Or lose status.

The last thing the consumer index wants men and women to do is to figure out how to love one another: The $1.5 trillion retail-sales industry depends on sexual estrangement between men and women, and is fueled by sexual dissatisfaction. Ads do not sell sex--that would be counterproductive, if it meant that heterosexual women and men turned to one another and were gratified. What they sell is sexual discontent.