Minimalism is about creating complete harmony and not about making simple.
The best designs are those that dissolve into behavior.
Design needs to be plugged into human behavior. Design dissolves in behavior.
I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.
Great design is a multi-layered relationship between human life and its environment.
People shouldn't really have to think about an object when they are using it. Not having to think about it makes the relationship between a person and an object run more smoothly.