The best designs are those that dissolve into behavior.

I imagined that if the surface of the package imitated the colour and texture of the fruit skin, then the object would reproduce the feeling of the real skin.

Great design is a multi-layered relationship between human life and its environment.

Design needs to be plugged into human behavior. Design dissolves in behavior.

We designers have been working to stimulate people's souls and minds.

Min­i­mal­ism is about cre­at­ing com­plete har­mony and not about making simple.

When the poet's sentiments are overly visible, the audience may become uncomfortable. Japanese ritual is the opposite. By writing simply and only about what is there, the audience is drawn into the poet's world. Their imagination is stimulated, and a silent connection is established. I believe this is where the most important aspect of the Japanese sense of beauty lies.