Great design is a multi-layered relationship between human life and its environment.
We designers have been working to stimulate people's souls and minds.
The best designs are those that dissolve into behavior.
Design needs to be plugged into human behavior. Design dissolves in behavior.
Minimalism is about creating complete harmony and not about making simple.
People shouldn't really have to think about an object when they are using it. Not having to think about it makes the relationship between a person and an object run more smoothly.