I want you to know who I am: what the streets taste like, feel like, smell like. What the cops talk like, walk like, think like. What crackheads do - I wanted you to smell it, feel it. It was important to me that I told the story that way because I thought that it wouldn't be told if I didn't tell it.
NasSome people say I'm conscious, some say I'm a gangsta rapper - it's just me doing me. I'm stomping in my own lane. I'm doing what I do.
NasBusiness, endorsements and things of that nature, I got into it kinda naturally. Those ventures materialised as a direct result of things that I was actually doing; all the partnerships have been organic and not necessarily etched out plans for monetary gain.
NasThere needs to be structures in place to do something about misrepresentation about hip hop. When awards are given out and the media talk about hip hop, they're confused because they haven't done their homework on it so you have a case where there's an award for the most pop song in the world and it's called 'hip hop'.
Nas