We're more familiar with what economists call an English auction - prices start low and rise as people bid. However, there is also the Dutch auction, where prices start high and go lower until somebody bites. Movies are sold to the audience via a very slow Dutch auction, where each phase between price drops can last weeks or months.
Nathan MyhrvoldWithin NASA, the shuttle is perhaps the least-groundbreaking project. Recall that Apollo was about creating brand-new technologies that did something unprecedented - putting men on the moon. The shuttle is, by comparison, a relic designed to make going into orbit routine.
Nathan MyhrvoldSome article called me the most feared man in Silicon Valley. Good Lord! Why? My teenage boys got a kick out of it: 'Dad, how could this be true? You're not even the most feared person in this house.'
Nathan MyhrvoldWine lovers have known for centuries that decanting wine before serving it often improves its flavor. Whatever the dominant process, the traditional decanter is a rather pathetic tool to accomplish it. A few years ago, I found I could get much better results by using an ordinary kitchen blender.
Nathan Myhrvold