The idea behind a dish - the delight and the surprise - makes a difference. Great literature surprises and delights, and provokes us. It isn't just 'Here's the facts - boy meets girl, boy loses girl, boy gets girl.' It's how you tell it.

One of the things that I love to do is travel around the world and look at archaeological sites. Because archaeology gives us an opportunity to study past civilizations, and see where they succeeded and where they failed. Use science to, you know, work backwards and say, 'Well, really, what were they thinking?'

If you have two steaks, one that's an inch thick, one that's 2 inches thick, how much longer does the thicker one need to cook? It's four times as long. It goes roughly like the square. How come cookbooks don't tell you that?

My company invents all kinds of new technology in lots of different areas. And we do that for a couple of reasons. We invent for fun - invention is a lot of fun to do - and we also invent for profit. The two are related because the profit actually takes long enough that if it isn't fun, you wouldn't have the time to do it.

Ultimately, my Ph.D. is in mathematical physics, focusing on quantum field theory and curved space-time, and I worked with Stephen Hawking.

The magic words 'on the Internet,' if inserted into nearly any sentence, seem to protect it from normal critical scrutiny.

Don't let the secret recipe die with the inventor.