My career at Microsoft really was getting in the way of my cooking.

When we first did 'Modernist Cuisine,' I think most people in cookbook publishing would have said, 'This is insane.'

The new revolution in cooking can be viewed in two ways. One is that you can take any traditional food and apply modern techniques. The other approach is to create food that is quite different than anything that has existed before.

No CEO ever says, 'Damnit, we need to increase research!' I want to encourage them to do that.

Technological 'revolutions' don't really overthrow anything - they simply append a new and dynamic market to that which went before.

In politics, religion and other areas of culture, people disagree on the worth of competing ideas. There is no equivalent to the scientific method that can determine in a robust way which ideas match the real world, and which ones can be ruled out. So conflicting ideologies persist indefinitely.

In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents per copy from subscribers, $1.25 at the newsstand and a whopping $5 per copy from ads. The ad revenue let them run a far bigger newsroom than subscribers were paying for.