The techniques of being an Internet visionary are just like those of lower-tech fortunetellers through the ages. A technological visionary must tell people what they want to hear, because your company's stock won't rise if you spout an unpopular vision to analysts.

Anybody who can afford a box of business cards can afford a Web site. Any company with an 800 number can move its services to the Web for peanuts by comparison. The extreme case of corporate promotion is to strip away all other aspects of your business and sell goods or services via the Net alone, as amazon.com has done with books.

New online formats gutted the newspaper-ad business. Why pore over tiny print looking for a job in the want ads when you can tap a few keywords into monster.com, then click through and apply? Why pay a steep per-character rate for a classified when you can hawk a whole garage full of used stuff on EBay or Craigslist for free?

One of the ugly secrets of the renewable-energy industry is that its products make no economic sense unless they are highly subsidized.

If I want popularity, I go to a chef's convention.

If you take a scotch whiskey and distill out the alcohol, what is left has an amazing taste to it and can be used as a flavoring for a dessert.

Three things about water affect almost all of cooking. First are the hydrogen bonds, which is why it has an incredibly high boiling point. Another is that it's a polar molecule, so that it dissolves a lot of things, and there are things that won't mix with it. And then there's how much energy it takes to heat water.