When we first did 'Modernist Cuisine,' I think most people in cookbook publishing would have said, 'This is insane.'

Most decisions are seat-of-the-pants judgments. You can create a rationale for anything. In the end, most decisions are based on intuition and faith.

Most estimates of the mortality risk posed by asteroid impacts put it at about the same risk as flying in a commercial airliner. However, you have to remember that this is like the entire human race riding the plane - it is one of the few risks that really could wipe us all out.

Now, to find dinosaurs, you hike around in horrible conditions looking for a dinosaur. It sounds really dumb, but that's what it is. It's horrible conditions, because wherever you have nice weather, plants grow, and you don't get any erosion, and you don't see any dinosaurs.

Anybody who can afford a box of business cards can afford a Web site. Any company with an 800 number can move its services to the Web for peanuts by comparison. The extreme case of corporate promotion is to strip away all other aspects of your business and sell goods or services via the Net alone, as amazon.com has done with books.

I think that there is a role for food to be art; and when food is art, it can have drama, it can have spectacle, it can be theatrical. It can be this amazing experience.

Software is a gas ! It expands to fit the container it is in !