People get cranky when you burst their bubble. Over time, advances in astronomy have relentlessly reinforced the utter insignificance of Earth on a celestial scale. Fortunately, political and religious leaders stopped barbecuing astronomers for saying so, turning their spits with human-rights activists instead.

Crazy ideas sometimes work, and the technological society that we have is built on a foundation of those crazy ideas that work.

In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents per copy from subscribers, $1.25 at the newsstand and a whopping $5 per copy from ads. The ad revenue let them run a far bigger newsroom than subscribers were paying for.

Now, to find dinosaurs, you hike around in horrible conditions looking for a dinosaur. It sounds really dumb, but that's what it is. It's horrible conditions, because wherever you have nice weather, plants grow, and you don't get any erosion, and you don't see any dinosaurs.

I was good at math and science, and I got lots of degrees in lots of things, but in a parallel universe, I probably became a chef.

The idea behind a dish - the delight and the surprise - makes a difference. Great literature surprises and delights, and provokes us. It isn't just 'Here's the facts - boy meets girl, boy loses girl, boy gets girl.' It's how you tell it.

There's no way I'm going to stand up for bad ingredients. We love seasonal ingredients. It's a false dichotomy to say that modern cooking is at odds with that, but some people want to have a great ingredient and no technique.