Regardless of how it's done, transaction costs will continue to plummet as computers get more powerful. Low transaction costs are a wonderful thing if you're in the transaction business. They're wonderful for consumers too, making it cheaper and easier to buy things and creating new things to buy.
Nathan MyhrvoldIn market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents per copy from subscribers, $1.25 at the newsstand and a whopping $5 per copy from ads. The ad revenue let them run a far bigger newsroom than subscribers were paying for.
Nathan MyhrvoldWithin NASA, the shuttle is perhaps the least-groundbreaking project. Recall that Apollo was about creating brand-new technologies that did something unprecedented - putting men on the moon. The shuttle is, by comparison, a relic designed to make going into orbit routine.
Nathan MyhrvoldMicropayments are great if you use them for a product or service with certain properties. It must be one where you can get away with usage-based pricing, and where there is a strong rationale for making it cheap, yet not free.
Nathan MyhrvoldI've been on a team that won the world championship of barbecue. But barbecue's interesting, because it's one of these cult foods like chili, or bouillabaisse. Various parts of the world will have a cult food that people get enormously attached to - there's tremendous traditions; there's secrecy.
Nathan Myhrvold