Intellectual Ventures is a company that invests in invention.

The techniques of being an Internet visionary are just like those of lower-tech fortunetellers through the ages. A technological visionary must tell people what they want to hear, because your company's stock won't rise if you spout an unpopular vision to analysts.

Software-industry battles are fought by highly paid and out-of-shape nerds furiously pounding computer keyboards while they guzzle diet Coke. The stakes aren't very dramatic. Life? Liberty? The pursuit of happiness? Nope, it's about stock options.

There is a one-in-300 chance that Earth will be struck on March 16, 2880, by an asteroid large enough to destroy civilization and possibly cause the extinction of the human race. But, on the bright side, Prince could re-release his hit song with the new refrain 'We're gonna party like its twenty-eight seventy-nine.'

Within NASA, the shuttle is perhaps the least-groundbreaking project. Recall that Apollo was about creating brand-new technologies that did something unprecedented - putting men on the moon. The shuttle is, by comparison, a relic designed to make going into orbit routine.

Chefs think about what it's like to make food. Being a scientist in the kitchen is about asking why something works, and how it works.

Anybody who can afford a box of business cards can afford a Web site. Any company with an 800 number can move its services to the Web for peanuts by comparison. The extreme case of corporate promotion is to strip away all other aspects of your business and sell goods or services via the Net alone, as amazon.com has done with books.