Most decisions are seat-of-the-pants judgments. You can create a rationale for anything. In the end, most decisions are based on intuition and faith.

Wine lovers have known for centuries that decanting wine before serving it often improves its flavor. Whatever the dominant process, the traditional decanter is a rather pathetic tool to accomplish it. A few years ago, I found I could get much better results by using an ordinary kitchen blender.

The world has shown that if you provide capital and expertise to an area that is starved for capital and expertise, really good things will happen.

There's no way I'm going to stand up for bad ingredients. We love seasonal ingredients. It's a false dichotomy to say that modern cooking is at odds with that, but some people want to have a great ingredient and no technique.

My company invents all kinds of new technology in lots of different areas. And we do that for a couple of reasons. We invent for fun - invention is a lot of fun to do - and we also invent for profit. The two are related because the profit actually takes long enough that if it isn't fun, you wouldn't have the time to do it.

If you have a block of ballistics gelatin and a high-speed camera, pretty soon somebody gets a gun!

Anybody who can afford a box of business cards can afford a Web site. Any company with an 800 number can move its services to the Web for peanuts by comparison. The extreme case of corporate promotion is to strip away all other aspects of your business and sell goods or services via the Net alone, as amazon.com has done with books.