We pay for content that we like, and we like the content we pay for. It's a lot more satisfying to pay $7.50 for Steven Spielberg's next epic than it is to watch my home movies for free. Even for me.
Nathan MyhrvoldIf I say I've got two versions of Word - that old one from 1982 that's perfect, with zero defects; or the new one that's got all this cool new stuff, but there might be a few bugs in it - people always want the new one. But I wouldn't want them to operate a plane I was on with software that happened to be the latest greatest release!
Nathan Myhrvold