Another random thing I do is the search for extraterrestrial intelligence, or SETI. And you may be familiar with the movie 'Contact,' which sort of popularized that. It turns out there are real people who go out and search for extraterrestrials in a very scientific way.

If your kitchen smells good, your food lost something.

Our goal was to show people a vision of food they hadn't seen before. So, I had this idea of... let's cut all these things in half, and show a picture of the food in the pan, in the oven.

Technological 'revolutions' don't really overthrow anything - they simply append a new and dynamic market to that which went before.

The new revolution in cooking can be viewed in two ways. One is that you can take any traditional food and apply modern techniques. The other approach is to create food that is quite different than anything that has existed before.

Most decisions are seat-of-the-pants judgments. You can create a rationale for anything. In the end, most decisions are based on intuition and faith.

Microsoft, Apple, Facebook all bought huge patent portfolios to further their strategic game. They're doing what I'm doing!