Another random thing I do is the search for extraterrestrial intelligence, or SETI. And you may be familiar with the movie 'Contact,' which sort of popularized that. It turns out there are real people who go out and search for extraterrestrials in a very scientific way.

If you have two steaks, one that's an inch thick, one that's 2 inches thick, how much longer does the thicker one need to cook? It's four times as long. It goes roughly like the square. How come cookbooks don't tell you that?

Don't let the secret recipe die with the inventor.

I've been on a team that won the world championship of barbecue. But barbecue's interesting, because it's one of these cult foods like chili, or bouillabaisse. Various parts of the world will have a cult food that people get enormously attached to - there's tremendous traditions; there's secrecy.

In market research I did at Microsoft Corp. in the early 1990s, I estimated that the 'Wall Street Journal' took in about 75 cents per copy from subscribers, $1.25 at the newsstand and a whopping $5 per copy from ads. The ad revenue let them run a far bigger newsroom than subscribers were paying for.

An efficient government is dangerous in the hands of the wrong man. Sadly, the right sort of man never seems interested in the job.

When we first did 'Modernist Cuisine,' I think most people in cookbook publishing would have said, 'This is insane.'