Strategy is worthless unless you can act on it.

Designers need to be more than ambassadors, they need to be fully functioning and fully aware members of strategic decision-making teams in a company.

User experience is important to strategy.

The future is created at the intersection of business, technology, design, and culture. *In the Bubble* is an insightful and delightful explanation of this nexus and of how each force affects the others. Designers often miss a great deal in their educations about the real people who will use and inhabit their work. Thackara astutely illuminates a lot of what designers don't know they're missing.

All design is the process of making experiences.

There is no one, right way to design or develop anything. To a large degree, it needs to reflect the culture  -  especially the innovation culture  -  of a company.

Information design addresses the organization and presentation of data: its transformation into valuable, meaningful information.