Designers need to be more than ambassadors, they need to be fully functioning and fully aware members of strategic decision-making teams in a company.
Nathan ShedroffDesigners are optimistic people who are trained to be courageous about the futureโand making the future happen. They arenโt always aware of the intricacies of operations and the impacts of the solutions they propose, just like entrepreneurs, but they arenโt afraid of confronting a blank piece of paper (or screen or board) and getting to work making something new.
Nathan ShedroffThe future is created at the intersection of business, technology, design, and culture. *In the Bubble* is an insightful and delightful explanation of this nexus and of how each force affects the others. Designers often miss a great deal in their educations about the real people who will use and inhabit their work. Thackara astutely illuminates a lot of what designers don't know they're missing.
Nathan Shedroff