I think 3D is a great innovation for the film business. But I hope it's not the thing that kills the golden egg because what's happening now is every movie there's pressure from the studio to turn it into a 3D movie.
Neal H. MoritzI think a lot of people end up making sequels to movies just because the first one did a lot of business, and I think what people have learned is that it doesn't matter if the first one did a lot of business or that people want to go see another one just to see another one.
Neal H. MoritzI think that when audiences find a movie that they don't expect to like, it adds great word of mouth.
Neal H. MoritzSo what'll happen is there'll be some very good cinema experiences are going to see 3D where you have to pay more. And there'll be some bad experiences of going to see movies in 3D. And I just hope that this kind of gold rush mentality doesn't kill what could actually be something that really, really benefits the industry.
Neal H. Moritz