Most Kabbalists were theorists who were interested only in pure meditation. But there were so-called 'practical Kabbalists' who tried to apply the power of the Kabbalah in everyday life.
Neal StephensonMiddle class prosperity is lapidary; the flow of cash rounds and smooths a person like water does riverbed stones.
Neal StephensonAny property that's open to common use gets destroyed. Because everyone has incentive to use it to the max, but no one has incentive to maintain it.
Neal StephensonThe franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.
Neal StephensonWe are all susceptible to the pull of viral ideas. Like mass hysteria. Or a tune that gets into your head that you keep humming all day until you spread it to someone else. Jokes. Urban legends. Crackpot religions. Marxism. No matter how smart we get, there is always this deep irrational part that makes us potential hosts for self-replicating information.
Neal Stephenson