... when I saw any of those kinds of beauty I knew I was alive, and not just in the sense that when I hit my thumb with a hammer I knew I was alive, but rather in the sense that I was partaking of something--something was passing through me that it was in my nature to be a part of.
Neal StephensonConstable Moore had reached the age when men can subject their bodies to the worst irritations - whisky, cigars, woolen clothes, bagpipes - without feeling a thing or, at least, without letting on.
Neal StephensonThe franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.
Neal Stephenson