The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.
Neal StephensonThe difference between ignorant and educated people is that the latter know more facts. But that has nothing to do with whether they are stupid or intelligent.
Neal StephensonI think that this vein is close to being mined out already, but I'll say that my knowledge of and talent for linguistics are quite limited and I'm not aware of being a hell of a lot more interested in that topic than I am in others.
Neal Stephenson