The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder โ its DNA โ Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.
Neal StephensonHow could your cover be blown in Canada? Why even bother going dark there? How could you tell?
Neal StephensonAt the beginning of the project, I wasn't certain that I could come up with an engaging storyline and cast of characters in this world, so I had a strong bias toward actually writing, and worrying about research later. In other words, I was afraid that I'd devote a year or two of my life to grinding through Kant and Husserl, then discover that there simply was no novel to be written here.
Neal StephensonWhich path do you intend to take, Nell?' said the Constable, sounding very interested. 'Conformity or rebellion?' Neither one. Both ways are simple-minded - they are only for people who cannot cope with contradiction and ambiguity.
Neal StephensonThe story is everything, so it always begins with a story. Research is a kind of scaffolding built underneath the story as I go along. My enjoyment level varies, but in general, I'm writing about topics I find interesting, so I can't gripe too much.
Neal Stephenson