In the case of Anathem, most of the research had to do with philosophy and metaphysics. Reading this sort of thing has never been my strong suit, so I actually had to be somewhat more "organized and results-driven" than is my habit. I just made up my mind that I was going to have to read some of these philosophy tomes, and I forced myself to read something like 10 pages a day until I had bashed my way through them.

Clearly Mr. Drkh has had a long career of being the weirdest person in any given room, but he's about to go down in flames.

The hour of noon has passed,' said Judge Fang. 'Let us go and get some Kentucky Fried Chicken.

An old market had stood there until I'd been about six years old, when the authorities had renamed it the Olde Market, destroyed it, and built a new market devoted to selling T-shirts and other objects with pictures of the old market. Meanwhile, the people who had operated the little stalls in the old market had gone elsewhere and set up a thing on the edge of town that was now called the New Market even though it was actually the old market.

'It’s, like, one of them drug dealer boats,' Vic says, looking through his magic sight. 'Five guys on it. Headed our way.' He fires another round. 'Correction. Four guys on it.' Boom. 'Correction, they’re not headed our way anymore.' Boom. A fireball erupts from the ocean two hundred feet away. 'Correction. No boat.'

[Regarding] the soul, I'm a little wary of any discourse on that topic that pretends to have an answer, so I tend to keep my musings to myself. There is interesting, legitimate metaphysical work on the topic going at least as far back as Leibniz and continuing today, following the theme that consciousness, or at least computation, might be at least as fundamental as phenomena such as space, time, energy, and matter, which are the usual subject matter of physics. I follow that sort of thing with interest but with very modest expectations that answers will be arrived at during my lifetime.

The franchise and the virus work on the same principle, what thrives in one place will thrive in another. You just have to find a sufficiently virulent business plan, condense it into a three-ring binder ― its DNA ― Xerox it, and embed it in the fertile line of a well-traveled highway, preferably one with a left turn lane. Then the growth will expand until it runs up against its property lines.